Who will be the next Ultimate Stylist?


We’re searching for the next big name in the beauty industry. One hairstylist or makeup artist will be featured in the pages of Life & Style Magazine and take home $10,000.


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Dedicated to innovation, accessibility, sustainability, and empowerment, The Beachwaver Co. believes all people are beautiful and capable of incredible things. Founded in 2010 by celebrity hairstylist, Sarah Potempa and her sisters, The Beachwaver Co. has grown from an idea to a globally distributed hair tools company. Beloved by stylists, influencers, and people everywhere, its patented, award-winning rotating curling irons revolutionized an industry. With a dedicated focus on research and development, Beachwaver Co. is continually innovating new products and creating positive impact.

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LoveSeen is on a mission to create faux-lash styles in multiple shades that mimic natural lashes. When longtime lash wearer Jenna Lyons and makeup artist Troi Ollivierre noticed a lack of hyper-natural, everyday faux lashes on the market, they decided to make their own lashes so that every eye shape, hair color, age, and skin tone could find a lash they love. LoveSeen’s 98% plastic-free products use soy-based inks, and recycled and recyclable material where possible, and have lash trays made from sugarcane pulp.

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Mad Hippie strives to always make the safest, most effective products possible while also working to limit it's carbon footprint and impact on the planet. Its products were created to help reduce the appearance of fine lines, wrinkles, and discoloration while also brightening, hydrating, and providing a boost of antioxidant support. They recommend the Jelly Cleanser + Vitamin C Serum + Face Cream for your AM routine and the Jelly Cleaner + AHA Exfoliating Peel + Face Cream for your PM routine.

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AIIR Professional is the first-ever crystal-infused hair care line where actual crystals from Mother Earth are infused in every product. AIIR Professional is vegan and cruelty-free, and it’s free from negative energy and bad-for-you ingredients like parabens, phthalates, dmdmh, sulfates, and gluten. Jenny Strebe self-funded the brand to bring individuals in line with their soul purpose and to promote grounding through the use of crystal energy.

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